Yoo Moo Frozen Yogurt Lollies Mixed Berry, Strawberry & Tropical, 6 x 55ml (Frozen)

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There are a host of frozen yoghurt brands vying for a share of this growing market, including Snog, Yog (which has a take-home version already available in Waitrose), Ben & Jerry’s and Yeo Valley. A brief history of frozen yoghurt The consumer sector is one of PAI’s core target areas for investment, having successfully invested in leading food and consumer businesses including: Yoplait, one of the top 20 global consumer brands; United Biscuits, the largest biscuits manufacturer in the UK; and Chr. Hansen, a leading food ingredients supplier. Manufacturers R&R Ice Cream claimed that the new products would “offer a healthier alternative to ice cream”, and are now seeking to exploit the trend in frozen yogurt products. We are very excited to be partnering with PAI and working together on our next phase of development as we continue with our growth strategy across our brands. We have benefitted immensely from working with Oaktree and I would like to thank them for their support.” During the week, who has time for a studied, relaxed breakfast? Not me, and I would think that I’m far from alone! And while I do like to spend a bit more time preparing weekend breakfasts, I don’t go mad: I want something tasty, that looks good, that really marks out the weekend as different from the working week, but not so over the top that takes ages in the kitchen. A sundae is perfect for that.

Following Bulletproof’s successful creation of the yoomoo brand identity in 2010, the agency was awarded the project as part of its on-going relationship with the brand. Charlotte Hambling, head of UK marketing at R&R Ice Cream, said: “We’re always looking for fresh ways to bring innovation to the market and trends showing an increase in demand for healthier treats meant it was a natural progression to expand the yoomoo range into the frozen lollies market. The cool, sweet frozen yogurt works really well with the heat from the chili used in the dressing for the prawns. Not only that but vanilla in the yogurt and the sweetly savoury juicy prawns are a great combination too.

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In the morning, make the sundaes. Spoon some compote into the bottom of a tall sundae glass, and spoon in some of the granola and your choice of mixed beries I really enjoy variety at breakfast, particularly at weekends. While I’m always looking for everything I cook to be as fuss free as it can, sometimes spending a little more time and effort really makes a difference. We’ve enjoyed breakfast muffins, smoothies, pancakes and waffles in the past, and here’s another string to our breakfast bow: the breakfast sundae! Frozen yoghurt (or yogurt, as our transatlantic cousins would prefer) is an American invention that became huge in the 1980s. It was initially promoted as a low-fat alternative to ice cream, although some experts continue to dismiss this. Then along came, guess what, low-fat ice cream. Third, prepare the avocado salsa: finely dice half an avocado, as much fresh green chili as you want and coriander, mix and finish with a squeeze of lime. Defrost the frozen fruit (take out strawberries and they contain too much water and become too mushy).

It’s a big move for a company founded just 18 months ago by friends Samantha Pyser and Amanda Gestetner after they discovered ‘fro-yo’ on a trip to LA. Commenting on the project Joanna Buist, Account Manager, said: “The yoomoo brand has established its roots over the last two years and is now one of the leading frozen yogurt brands in the UK. The recent boom in frozen yogurt retailers has opened the category up to a wider audience creating a huge opportunity for the brand in take-home as well.” Very the garnish according to what’s available: if you can’t find shell-on prawns, don’t worry. Just leave them out. This dish is dinner party worth but also perfect to serve on date night or for casual dining with friends.Eating a sundae with ice cream first thing would really be a bit too rich, so I’ve gone for the low fat and lower calorie option of yoomoo frozen yogurt. It’s really tasty, and available in vanilla and strawberry flavours so you can mix and match the sundae according to how you’re feeling. The strawberry flavour is swirled with strawberry sauce, both looks and tastes great. We really love the texture of this fro-yo: light and fluffy. yoomoo is also available as frozen lollies, in mixed berry, strawberry and tropical flavours. Now one of those would really be a breakfast with a difference!